Marketing Your Services
Length: Half Day
Cost: $75.00 (per participant)
Minimum # of Participants: 15
Maximum # of Participants: 30
Course Description
This course introduces you to basic marketing concepts that can be used to give direction and purpose to your marketing efforts. This course guides you through a process which shows you how to know your product and your customers. You zero-in on what you want from your marketing efforts, and how much you are willing to invest.
Course Objectives
The participants will learn how to:
Define a marketing strategy for three specific products or services
based upon the four Ps of marketing
Define promotion objectives for one specific product or service
Develop one piece of promotional collateral to support the
marketing strategy and promotional objectives
Course Outline
Workshop Introduction
Marketing Strategy
Visualize Your Market Goals
Visualize Your Market Basket
Market Positioning
Marketing Plan Lunch
Promotion & Selling
Promotion Mix
Promotional Collateral