Market It! Promote It! Sell It!
Length: 1 Day
Cost: $200.00 (per participant)
Minimum # of Participants: 15
Maximum # of Participants: 30
Course Description
This course introduces you to basic marketing concepts that can be used to give direction and purpose to your marketing efforts. The material covers how to distinguish between marketing, promoting, and selling as separate and distinct activities necessary to grow your business. Participants will get a sense of efficient productivity by working on their own marketing and promotion deliverables.
Course Objectives
The participants will learn how to:
Define a marketing strategy for three specific products or services
based upon the four Ps of marketing
Define promotion objectives for one specific product or service
Develop one piece of promotional collateral to support the
marketing strategy and promotional objectives
Prepare a selling story using So What? Analysis™ and the two
keys of selling
Use the 6-step Selling Cycle to create a Sales Call plan
Course Outline
Workshop Introduction
Marketing Strategy
Visualize Your Market Goals
Visualize Your Market Basket
Market Positioning
Marketing Plan Lunch
Promotion & Selling
Promotion Mix
Promotional Collateral
Sales Planning
Selling Cycle
So What? Analysis™
Wrap-up