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Market It! Promote It! Sell It!

Length: 1 Day

Cost: $200.00 (per participant) 

Minimum # of Participants: 15

Maximum # of Participants: 30 

Course Description

This course introduces you to basic marketing concepts that can be used to give direction and purpose to your marketing efforts. The material covers how to distinguish between marketing, promoting, and selling as separate and distinct activities necessary to grow your business. Participants will get a sense of efficient productivity by working on their own marketing and promotion deliverables.

Course Objectives

The participants will learn how to:

bullet Define a marketing strategy for three specific products or services
shim based upon the four Ps of marketing

bullet Define promotion objectives for one specific product or service

bullet Develop one piece of promotional collateral to support the
shim marketing strategy and promotional objectives

bullet Prepare a selling story using So What? Analysis™ and the two
shim keys of selling

bullet Use the 6-step Selling Cycle to create a Sales Call plan

Course Outline

bullet Workshop Introduction

bullet Marketing Strategy

bullet Visualize Your Market Goals

bullet Visualize Your Market Basket

bullet Market Positioning

bullet Marketing Plan Lunch

bullet Promotion & Selling

bullet Promotion Mix

bullet Promotional Collateral

bullet Sales Planning

bullet Selling Cycle

bullet So What? Analysis™

bullet Wrap-up